320% Organic Growth for Puzzle ECommerce Brand | Case Study
Client Overview:
A 7-year-old online toy brand that has grown successfully on the strength of its niche community. Its product quality, brand recognition, and customer service have been an inspiration for any niche eCommerce brand.
The Challenge:
Despite solid product quality and customer satisfaction, the brand was losing critical keyword rankings to major eCommerce giants, impacting direct traffic and organic revenue
The Objective:
E-commerce across various categories is predominantly dominated by e-commerce giants like Amazon and Flipkart, and this trend holds true for the specific category in question. While the brand had been performing commendably on its standalone online store and on Amazon, it was lagging behind the e-commerce giant for crucial search terms. Through our SEO efforts, we aimed to establish dominance within the niche category, securing a higher ranking than Amazon, and consequently, bolstering sales.
- Organic users increased by 320% from 1,34,633 to 5,66,734.
- Organic sessions grew by 178% from 4,04,356 to 11,27,550.
- Whereas, transactions from organic sources increased by 88%.
- Revenue from organic sources increased by 63%.
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